Interesting and timely concept. When a young couple and their best friend decide to create a platform for people to create their own rituals - essentially replacing religion. It's an uphill battle but from the start they get some really committed people who are sold on the idea. As it finally gains steam it threatens to become the most popular social media platform in the world. But at what cost? Asha's husband, the face of the company, is viewed as a Messiah while Asha is regularly overlooked or forgotten. The more successful they become the more passionate they become about their vision and their company - everything is going better than they ever could have imagined. Or is it? I didn't love any of the characters although I thought the app was intriguing and ridiculous. Neat concept, but I wouldn't read the book again.
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