I have been dying to read this book since I first read the reviews in Library Journal and Kirkus. I am soo glad that the hype didn't let me down, I found this book endlessly fascinating. The amount of research that went into this book is staggering and I have mad respect for author, Zac Bissonnette, who made an old obscure topic, relevant, funny, and intriguing again. He talks about the founder, Ty Warner, the history of the company, the start of the craze, the madness ensuing, and the inevitable burst that left thousands in debt. It was a strange, wild, ride and learning all about the way the market and speculation drove beanie sales was fascinating. An interesting pop culture and financial read, full of random tid bits, factoids, and ridiculousness that you should not live without.