An inspiring and fascinating memoir from the creator of Nike. Phil Knight spares no details in this in depth look about how he created the Nike empire as a young naive guy in his 20s. It was anything but smooth sailing, equal parts business and personal, this memoir touches on all the struggles the young fledgling company had in its first 2 decades. It pretty much ends in 1980 when the company went public, because that is when the company finally took off. Brilliantly narrated to convey the emotions and excitement of the Nike culture. After listening to this book I have soo much respect for Nike and its creator. I've always seen it around, it's one of the largest companies ever, but I've never appreciated how hard they worked to get to the point they are at now. Insanely inspiring, they've definitely got a new customer.